9/12/2023 0 Comments Pale mori keiMany people in this aesthetic consider Helena Bonham Carter to be a style inspiration. Today, Dark Mori Kei itself is considered seperate from Strega, as it still follows the rules of the original Mori Kei in terms of layering and shape. The style was created by the international community and part of it later separated off into Strega/Witchcore. Akiko Yano (particularly the album Brooch)ĭark Mori Kei takes the standard Mori Kei aesthetic, but gives it a gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei. Regardless, music genres like folk, baroque pop, and dream pop go over well. There is no specific music in the modern era (although some Japanese bands briefly identified themselves as Mori Kei during its heyday). Tales from Moomin Valley (1990 TV series).Having hot drinks, such as apple cider or hot chocolate.The blush is often highly placed and round. The popular eye shadow options are beige, gold and pink, in minimal styles. The hair and makeup match the outfits in their natural appearance. Popular accessories include lace-up leather boots, tights, and baskets. Floral colors such as light pinks and blues are also sometimes used. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.Ĭlothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. It combines clothing that appears natural, girly, layered, and loose. Mori Kei has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community. The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity.Īs of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal. The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest." Today, this style of shironuri still exists, but is more often used in a non political sense, and instead in a street fashion context.In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi. The term 'Shironuri' was coined in around the 1960's as part of a style used by right wing nationalists, where they would wear school uniforms (gakuran and sailor fuku) and carry war flags. Later, in the 17th century, Geisha- female entertainers- adopted this trend as it made their faces stand out in the dim light. In 9th to 11th century Japan, Painted white faces were a status symbol. For headwear, large headpieces and wigs can be used. Common motifs in these outfits are flowers, plants, and butterflies. When skin is shown, however, white tights and gloves may be used to keep the white skin effect. Usually the styles worn are very eye-catching with lots of layers and textures, with not a lot of skin showing. Popular fashions among the wearers of this make-up are Goth, Lolita, Mori Kei, Cult Party Kei and Angura Kei, but can also be. Dark lipstick also works well to contrast the pale skin. The lips are often reshaped in extreme styles, ranging from small hearts, no lip-look, to stitched up mouth corners. Dramatic eye makeup with painted designs, beads, sequins, petals and other decorative elements are also often used. Heavy black eyeliner is very common as well as decorative lashes. The make-up centers around wearing a white foundation and white powder that often also goes down the neck.
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